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MANAManagement

Creator management · Los Angeles

Somebody in your corner for the whole thing.

We represent creators for NIL deals, brand collaborations and campaigns — and we handle the parts nobody warns you about. The contract. The pricing. Saying no to the wrong brand. You make the work; we build everything around it.

I'm a creator I'm a brand

Founder-led by Falyn Fonoimoana — professional athlete, then creator, now doing for other people what she had to figure out alone.

Falyn Fonoimoana, founder of MANA Management
Falyn FonoimoanaFounder & CEO
Four creatorsSigned to the roster right now. We keep it small on purpose.
Nothing under $1,000Commission applies only above that. Small deals stay entirely yours.
One contactThe same person from first hello to final deliverable. Creators and brands both.

Two ways in

Find the door that's yours.

Mana is the Polynesian idea of inner power and earned authority — presence you build rather than perform. It is the whole premise here: we build the person first, and let the platform follow.

For creators

You make it. We build the business around it.

Representation, plus the mentorship you wish someone had given you in year one.

  • 01NIL deals found, negotiated and priced at what you're actually worth
  • 02Brand matchmaking with partners who fit who you already are
  • 03Contracts, deliverables and payments — chased and on time
  • 04Mentorship and content strategy for the long game, not the week
Apply to the roster

For brands

Creator partnerships, made effortless.

One brief in, one point of contact, one set of deliverables that actually lands.

  • 01Vetted, camera-ready creators — matched, not shortlisted at random
  • 02Campaign strategy and briefs written for you
  • 03One contact from kickoff to final deliverable
  • 04Clear reporting, clean usage rights, honest alignment
Start a campaign
Build the person first. The brand comes after. The MANA premise

A note from the founder

Falyn Fonoimoana

Founder & CEO
Creator mentorBrand strategist NIL & partnerships
@falynfonoimoana

“I started MANA to give creators the mentorship and honest support I wish I'd had.”

I was a professional athlete before I was a creator, and the second career came with a business nobody explained to me. What a post is worth. What a usage clause quietly costs you. Which brand to turn down. I learned it the slow way, in public.

MANA is the version of that I wish had existed — someone who reads the contract, knows the numbers, and tells you the truth even when it isn't the exciting answer. That's why the roster stays small — four signed creators, a founder who actually answers, and enough room that nobody becomes a line item.

Building the person before the platform is slower. It's also the only way the brand you end up with is genuinely yours.

— Falyn

The roster

The creators we represent.

Ashley PaterSigned

Ashley Pater

Bradenton, Florida

A rising creator building an authentic personal brand and a community that actually shows up for it.

@ashleypaterbeachvb
Kennedy CoakleySigned

Kennedy Coakley

Lutz, Florida

USC beach volleyball and an AVP athlete — building her brand on the platform and well off it.

@kennedycoakley
Halle HuntSigned

Halle Hunt

Los Angeles, California

Pro beach volleyball on the AVP tour, with an audience that follows the training, the travel and everything around it.

@halleonthehunt
Tiffany WisconsinSigned

Tiffany Wisconsin

458K on Instagram

The largest audience on the roster — short-form comedy and lifestyle content, and a community that turns out for all of it.

@wisco.tiff

Your name here.

We sign a small number of creators on purpose, so there's room to actually do the work. If that sounds like what you've been missing, tell us what you make and what you're stuck on.

Apply to the roster

What we do

Everything around the work.

01

NIL deals

Sourcing, negotiating and managing Name, Image & Likeness opportunities — structured to protect you first and to price you at what you are actually worth.

02

Brand collaborations

Partnerships with brands that fit who you already are, built to come back a second and third time instead of ending at one post.

03

Campaign management

Strategy, briefs, content, timelines, approvals and reporting — start to wrap. For brands, one point of contact for the whole thing.

04

Mentorship

One-to-one. Finding your voice, setting boundaries, deciding what to turn down. The part of this job nobody teaches you.

05

Consulting

Niche positioning and a plan of attack, for creators and for brands. Where you sit in the market, and what to do about it.

06

Content & analytics

Content planning, algorithm strategy and analytics that turn engagement into numbers you can put in a pitch.

A support team you can lean on. One dedicated point of contact from the first hello to the final deliverable — the same person for creators and for brands, so nothing gets handed off and lost.

Learn & grow

Not ready for representation? Start here.

Everything we'd teach you in the first month, available on its own. Take the course, read the guide, or book an hour and ask directly.

Course

Build Your Brand

The Micro Influencer's Roadmap — eight modules, thirty-two lessons, taking you from “I post content” to “I run a brand.”

  • Define your brand, niche & pillars
  • Build your dream brand list & media kit
  • Pitch, price & negotiate with confidence
$197/ course
Enrol now
Ebook

Built to Last

Social media as a lifelong skill — the Mana guide to the identity, philosophy and long game behind a brand that outlasts a trend.

  • The Creator Skill Stack framework
  • The Alignment Test & red-flag guide
  • Free: the Built to Last starter guide
$20/ ebook
Get the ebook
1:1 session

Mentorship & consultations

An hour to map your next move. Mentorship over hacks, alignment over chasing. Open to creators and to brands.

  • 60-minute strategy call
  • Brand & content audit
  • NIL / deal review
$40/ session
Book a session

The MANA report

Know your worth. Updated weekly.

Real numbers from cited sources on what creators, influencers and athletes are getting paid right now — labelled so you know exactly which figures apply to you. We publish it because walking into a negotiation without it is how people get underpaid.

Week of August 27, 2026
01 · Rates

Influencer Rates by Tier

Instagram · nano (1k–10k) / post$50–$500
Instagram · micro (10k–100k) / post$500–$5,000
Instagram · mid (100k–500k) / post$5,000–$20,000
Instagram · macro–mega / post$10,000–$100,000+
Instagram Stories · 3–5 frames$300–$10,000
TikTok · micro / video$200–$1,000
YouTube · micro–mid / video$500–$20,000
UGC · 15–60s, no posting$150 median · $212 ask
What this means for you: These are managed-talent rate-card ranges — the band an agency negotiates in, which is where you should be. Marketplace-skewed guides publish figures roughly ten times lower for the same tiers, so when a brand quotes you $100 for a micro post, they are quoting a marketplace floor at you, not a market rate. Where you land inside these bands depends on your engagement, not your follower count. UGC stays the equalizer: the brand is buying the content, not your audience, so the $150–$212 range applies at any size and any age.

Sources: ContentGrip, May 2026 · Modash, Jul 3, 2026 · inBeat, updated Aug 7, 2026

02 · Reality Check

Marketplace Reality Check

Average payout · YouTube$255
Average payout · Instagram$193
Average payout · TikTok$186
Average payout · UGC$154
Average payout · Twitch$127
Deals that close under $30080%
Deals between $301 and $1,00018%
Deals that top $1,0002%
What this means for you: Open-marketplace averages, from 21,000+ real collaborations. This is a floor, not a ceiling — it skews toward quick, small deals across every creator size and age. Note the shape of that distribution: 98% of marketplace deals come in under $1,000. Use marketplaces for volume if the work suits you, but when a brand approaches you directly, negotiate from the rate-card bands in card 01, never from these averages. The underlying transactions are from 2025 and no marketplace has published a newer dataset, so treat these as a stable baseline rather than this week's market.

Source: Collabstr 2026 Influencer Marketing Report (2025 transaction data; covered by Storyboard18, Mar 20, 2026)

03 · Signals

This Week's Market Signals

Federal NIL billVote locked for September
Senate returnsSept 14
Proposed rev-share cap$21.3M → $48.8M
Proposed athlete retention pool$22.5M
2026 federal penalty adjustmentCancelled by OMB
FTC penalty per violationHolds at $53,088
What this means for you: Last month we flagged that the Protect College Sports Act had reached the Senate floor with an outcome we could not confirm. Here is the answer: no vote happened. The Senate recessed without one, and Ted Cruz says it is now first order of business when they return on Sept 14, with a vote locked in. The version on the calendar would more than double the revenue-share cap to $48.8M and add a $22.5M retention pool — so if you are advising a college athlete, do not sign anything long-dated before that vote. Separately, and quietly: federal civil penalties did not get their usual annual inflation bump this year. The autumn appropriations lapse stopped BLS producing the October CPI figure the formula needs, so on April 17 OMB cancelled the 2026 adjustment across agencies and told them to keep using 2025 levels. The FTC's advertising-disclosure penalty therefore still stands at $53,088 — frozen is not small, and disclosure is not optional.

Sources: CBS Sports, Aug 8, 2026 · Senate Commerce Committee · eCFR 16 CFR 1.98 · Federal Register, OMB cancellation, Jun 30, 2026

04 · NIL

NIL · College Athletes (Gen Z)

Average NIL deal (skews high)$6,200
Typical non-revenue-sport deal$300–$1,000
One-off deals · paid in cash84% · 96%
Cleared by NIL Go since Jun 202534,195 · $355M
Not cleared1,812 · $89.9M
Resolved within 24 hrs · 7 days41% · 63%
School rev-share cap (Power 4)$21.3M/yr
What this means for you: Today's college athletes are Gen Z (born ~2004–2008). Anchor on the $300–$1,000 typical range — the headline millions are outliers or modeled estimates, not market rates. The number worth internalising this week is the rejection rate: $89.9M of submitted deals have been turned down, roughly a fifth of the value that got through. Structure for the clearinghouse from the start rather than appealing afterwards. The good news is speed — 41% of submissions resolve within a day and 63% within a week, so build one week of review time into your timeline and you will usually be fine. The $21.3M cap is the figure in force today; see card 03 for what September could do to it.

Sources: Opendorse 2026 annual report, Jun 2026 · CSC July 2026 report · On3, Jul 8, 2026

05 · Contracts

Contracts & Deal Structures

Usage rights · 6 months, one geography+20–30%
Usage rights · extended or broad+30–50%
Whitelisting / Spark Ads+30% / month
Raw footage+30–50%
Brands reusing creator content in paid ads77%
Brands folding usage into base rate67%
Enterprise budgets rising in 202662%
FTC penalty per violation$53,088
What this means for you: Usage rights = how long and where a brand may reuse your content; whitelisting = the brand running ads from your account. Always price usage by scope — six months in one market is a different product from perpetual worldwide, and a single percentage quoted without a scope is how creators give away the expensive half for free. 67% of brands now fold usage into the base rate, so itemise it or you are donating it. These add-on percentages are practitioner norms — your opening ask, not law — and they apply at every age. One rule with no flexibility: disclose every ad.

Sources: Aspire, 2026 · inBeat, updated Aug 7, 2026 · ContentGrip, May 2026 · Linqia, fielded Jul 2025 · eCFR 16 CFR 1.98

06 · Salaries

Salaried Creator Roles

Coordinator / associate (posted)$50k–$78k
Manager (posted)$78k–$137k
Senior manager / lead (posted)$91k–$172k
Director and above (posted)$156k–$272k
US average · social media content creator$57,977/yr
Same role · 25th to 90th percentile$42k–$91k
What this means for you: Real employer-posted ranges from live listings the week of Aug 25, 2026 — Epic Games, Amazon, WME, Twitch, Porter Novelli and more. Salaries track role and experience, not your generation. Two things worth noticing: the director band is far higher than most creators assume (Epic Games posted $178k–$261k in New York), and the gap between the national average and senior in-house work is enormous — the ladder is real and it is worth climbing. Weighing a full-time offer? $60k is about $5k a month before tax, steady and with benefits. Compare it honestly against your freelance months, and remember you would be interviewing with a campaign portfolio most applicants do not have.

Sources: NetInfluencer Job Radar, Aug 25, 2026 · ZipRecruiter, as of Aug 26, 2026

07 · Audience

Know Your Audience's Age

YouTube · all US adults84%
Facebook · all US adults71%
Instagram · ages 18–29 vs 65+80% vs 19%
Facebook · peaks at ages 30–4980%
TikTok · all US adults, Gen-Z skew37%
Micro engagement to beat · TikTok / Reels5–9% / 3–5%
Instagram static posts · 10k–100k1.5–3.5%
What this means for you: Brands buy your audience's age, not yours. YouTube is the only genuinely all-generation platform. Facebook is a millennial platform, not "where the seniors are." TikTok skews Gen Z hardest but has real millennial reach now. Note the last two rows together: Reels roughly double the engagement of a static post at the same follower count, which is the single easiest argument for a format change in a pitch. Pull your analytics, lead with your strongest demographic, and quote the benchmark you beat every time.

Sources: Pew Research Center, Nov 2025 (still the current edition) · Nowadays Media, Q1 2026 data, updated Jun 29, 2026

Where the data is thin this week, we say so. No platform has published a new tier-by-tier rate survey since May, and the two newest rate guides are editorial refreshes rather than fresh fieldwork — so card 01 rests on May 2026 research, and sources disagree on Instagram tiers by roughly a factor of ten depending on whether they sample managed talent or open marketplaces. We have published the managed-talent band and flagged the spread rather than splitting the difference. Collabstr's transaction data is from 2025 and nothing newer exists. Whitelisting and usage surcharges are practitioner norms, not surveyed averages. Linqia's 62% was fielded in July 2025, a full budget cycle ago. Pew has not published a 2026 edition, so card 07 is 2025 fieldwork. The College Sports Commission's next deal-flow report is due in early September and we will update card 04 when it lands. Every rate here is an observed market range from the cited source, not a guarantee or an offer; your number depends on your engagement, your audience, your usage terms, and how you negotiate. Want someone in your corner for that negotiation? Work with MANA Management.

Management packages

Start somewhere. We'll tailor it from there.

Three starting points, not three boxes. Every package flexes to what the creator actually needs.

Tier 1

Strategic Foundation

$150/ month

The fundamentals of your digital voice and brand.

  • Weekly 1-on-1 strategy audit
  • Analytics optimisation & engagement review
  • Real-time branding performance analysis
  • The “Art of Boundaries” foundation
Get started
Most chosen
Tier 2

Brand Catalyst

$250/ month

Narrow your focus and attract high-value partners.

  • Everything in Strategic Foundation
  • A custom “plan of attack” for your niche
  • Wellness, recovery & empowerment positioning
  • Collaborative growth scheduling
  • Targeted high-value brand alignment
Get started
Tier 3

Full Brand Management

$350/ month

For creators ready for national campaigns.

  • Everything in Brand Catalyst
  • End-to-end monthly content planning
  • Drafted captions, hashtags & algorithm strategy
  • Active representation for campaigns & appearances
  • Execution support: GRWM, BTS & lifestyle content
Let's talk

We only get paid when you do. MANA retains a 20% commission on brand deals, sponsorships and collaborations valued over $1,000 — covering NIL partnerships, product collaborations, UGC contracts and event appearances. Anything below that is entirely yours.

Need something in between? Every package is flexible. Tell us what you need and we'll shape a plan around it.

In good company

Brands our roster has worked with.

VuoriAlo YogagorjanaSummer FridaysPause StudioJust IngredientsWallien Beach VolleyballTIY Products
You don't have to figure this out on your own. MANA Management

Let's talk

Tell us what you're building.

Whether you're a creator ready to be represented or a brand looking for the right partnership — write to us. A real person reads it, and you'll hear back.

I'm a creator I'm a brand

Or email directly — management@healthymana.com